Rhythm in Design

There are two parallel rhythmic sequences in this 2D design work, union of white lines and planes and union of gray circles. The designer used colors of white, grayand black which lets us distinguish the distinction of the two parallel rhythms.
The first one to observe, since the lines and planars are in bright white color, is the white-black sequence. There is a gradually changing rhythms that lines and squares make by spreading from left down corner to right and top. Moving from corner left to right and top, the wide of white and black elements are extending while the length of them both are getting shorter. The designer uses a following order of white and black and altering it with the gradual change. The second one is made with the gray circles. Elements from center to external is rotating around the central orbit while their sizes are gradually extending. We can feel a parallel diagonal movement in both of these rhythms which allow them to dwell together.








2D design from : http://s227.photobucket.com/user/3cari2522/media/2D%20Design%20artwork/rhythm.jpg.html

Hierarchy in Design

Within the first look to the painting, the trees in the left draws our attension. The trees differ from the main tone of the upper painting in terms of color, shape and  placement. We can easily say the trees have a great visual weight and have a strong influence in painting thus, they are in a very high level of hierarchic order in this painting. Then, the start-like shapes in the sky are shaping most of the painting. in the middle of the sky, the continous wind orders the others the small starts around it, which makes the wind dominant in the sky. There is also color contrasts of yellow,blue and white there. With its bright yellow color, the star -mabye the moon- in the corner top-right have a big visual weight also. Since those three objects, respectively; trees, wind blow and bright star have a diagonal contunuation in the painting the hierarchical order of them leads our attension throught the painting. While going down of the painting we see another contrast of mountains -white,blue and black- which distinguishes the borders of the sky and the village. We see the sharp tower of the church in the village which might be a reflection of big trees. This relation ship with the higher level of hierarchical element made the church more noticable than the others and also carries it to the following hierarchical level.






 The Starry Night - Van Gogh     

Dominance and Contrast in Design

Design 1:
At the first look we see the women face in the middle of this design work. It can be explained with the face's being the biggest element in the design and being in the center. Also it has the white color whereas  the rest of the design has darker texures or black color. This contrast of texture and color and the face's attractive larger shape makes it the dominant object in the design. We can also see the good continuation of the other elements moving throught the circle's borders. Since most of the design work is darker textured, we can consider these continuing white elements as the sub-dominants. They are second to be seen after the dominant and leading us inside of the desing and letting us notice the sub-ordinates, which are the darker textured floathing elements. In checked textured elements there is an other interesting example of contrast. Not being as strong as the white side elements, by using figure/ground organisation they are also helping us to notice the sub-ordinates, so we can give them a roll between sub-dominant and sub-ordinate.

Design 2:
In this design work, the designer used color contrast to distinguish the units. Using the lighter and darker tones in an order gives the design a three dimensional debt. Having brighter tones in the upper side of the page shows that the light comes from somewhere above the page.
Using of bright red and white near dark toned subtractive cube in the middle pretends as a "white spaces" and gives the cube the heaviest visual weight in the design. The darker gray-black prisims on the top also helped this contrast to be stronger. What makes the contrast between the cube and prisims is aproximity of diffrent leveled prisms having a strong density of white tone on their top. Using dark blue tones with the brighther red tones makes blue more perceivable and attension drawer so that the bottom part of the design survives from being insignificant. Also in the back ground, there is a fact of getting darker colored while moving downwords. This also creates a contrast and balance in general of the design.


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Design1 from: http://portfolios.collegeforcreativestudies.edu/gallery/23384557/2D-Design-Works
Design 2 from: http://luizatanaka.com/finearts/fzlw0l5hodlcqc4qx08ut3h0ghudni